What is BTR?

Traditional renting is out. A better way of living is in.

With a revolutionary approach to modern living, known as BTR, you get so much more than four walls; you get a living experience and a social space that caters to your every need.

Whether you’re looking to rent for six months or two years, you can expect more from your home than ever before. Think stunning spacious apartments, social areas, all-inclusive facilities and a new level of convenience and luxury – all with exciting extras designed with your wellbeing and happiness in mind.

This flexible approach to renting gives you access to prime city locations in places like Manchester, Sheffield and Cardiff, where modern, affordable, pet-friendly apartment living opens up a world of possibilities.

City Living Reinvented

An alternative to conventional rentals, where landlords offer property and nothing else, BTR offers a resident -oriented lifestyle. Alongside stunning apartments and a welcoming community that feels like home, this style of city living offers all-inclusive facilities, regular clubs, social events, and exciting experiences to create lasting memories and connections with new neighbours and friends.

Benefits of Modern Renting

Connected Living

This style of living provides a strong sense of community and belonging. From the moment you walk out of your apartment, you’ll have access to everything from coworking spaces to gyms and roof decks. Whether you’re keen on a night in or a lively hang out with friends, you can do it all without leaving home.

Prime Locations

Enjoy urban living in prime locations with easy access to transportation, entertainment, and dining options. This means you can enjoy all your city has to offer without the hassle of a long commute or searching for a good restaurant.

Elevated Design

Discover the perfect balance between style and comfort with interior-designed apartments. Whether after a furnished or unfurnished space, you’ll find stylish finishes in every room and all the conveniences you could need in a home.

Pet-Friendly Policies

Family sticks together, that’s why modern apartment rentals have pet-friendly policies. There’s no need to compromise on how and where you live when your favourite furry friends are welcome.

woman drinking wine on couch with pet dog

Services You Can Rely On

From concierge services to 24-hour security, you have everything at your fingertips to keep things safe, secure and straightforward.

Your Life. Your Home

Experience the true essence of community living with our exceptional apartments at Fresh. We pride ourselves on managing stunning living spaces that offer you the ultimate in convenience. Need a handyman? We’ve got it covered. Want your apartment cleaned? Just say the world.

Immerse yourself in a vibrant community and participate in regular clubs, social events, and exciting experiences. Relax and unwind in residents’ areas designed for your ultimate comfort. Plus, with our Residents' App, enjoy exclusive access to amazing perks and discounts at local shops, restaurants, bars, and cafes. Discover a new way of living and enjoy life to the fullest with us.

3 people doing yoga on a rooftop

Your Questions Answered

What is build to rent?

Build-to-rent, or BTR properties, are designed for renters who want a long-term rental solution that provides excellent amenities and services without the commitment of buying a property. BTR properties offer interior designed living spaces, with a range of convenient and lifestyle amenities and services.

How can I book a Fresh home?

You’re welcome to view any property you have your eye on with no oligation, and, when you’re ready to book, how-to guides are provided by the team to explain each step of the booking process.
Conveniently, you can complete the majority of your booking online, and once your booking is complete you will receive access to a resident app so you can see all your details in one place on your account and make easy payments.

How does a reference check work?

Before renting a property, a reference check is done to ensure affordability, background history and the Right to Rent. During your application process, you will be asked to provide information such as:

Proof of identification
Your employer’s details
Your current and past address
Recent payslips or trading accounts if you are self-employed
There may be additional sanction checks within the process, but not always.

Will I pass a reference check?

Before the referencing process is started, you will typically be asked a few questions. Answering no to these questions means you are unlikely to be moved on to a reference check:

Do you have a clear credit file?
Are you solvent?
Do you have the Right to Rent in the UK?

How do I know if I need a guarantor?

You may need a guarantor if you don’t earn at least 2.5 x the annual rent value of your chosen property. For example, if your monthly rent is £700, you must earn at least £21,000 per year before tax. If not, a guarantor may be able to help you.

Who can be a guarantor?

To be a guarantor, you must: