Fresh Achieves Exceptional +36 NPS YoY Growth, Smashing Benchmarks for 4th year running

  |     |   News, Student Living

An image describing Fresh's success at GSLI 2024

Fresh, the UK’s leading specialist third-party manager of PBSA, BTR & Co-Living accommodation, is pleased to announce that it has received another record-breaking Net Promoter Score (NPS) of +36 for its student accommodation from the Global Student Living Index Survey (GSLI). In addition, Fresh has retained its Platinum certification as an operator for a second year in a row following its introduction in 2023.

 
 

Fresh continues to deliver excellent customer satisfaction results significantly above the benchmark, having achieved five consecutively improving NPS records since 2020.

 
 

Fresh’s NPS of +36 shines, placing it well above the benchmark for Large Operators (Private Halls) of +14, as well as scoring above the benchmark for overall satisfaction, as well as for disabled, neurodiverse and ethnic minority student satisfaction.

 
 

The scores are independently collated by the GSLI and are taken from direct feedback by Fresh’s residents. Fresh understand the importance of obtaining and delivering on its resident’s feedback and in turn has seen the number of residents taking part year on year grow to over 4,600 residents.

 
 

The survey looks at seven elements of the customer experience including: condition and quality, bedroom, value for money, student care and support, recycling and environmental, and overall management and Internet.

 
 

In addition to the record NPS, Fresh has also been shortlisted for the following three Global Student Living Awards:

 

 
 

Fresh has held the award for ‘Best Private Housing’ each year since 2021, and has 41 properties certified Silver, Gold and Platinum.

 
 

Commenting on the record NPS, Fresh Managing Director, Sam Scott, said:

 
 

“We are delighted to have improved our residents’ experience leading to record Net Promotor Score, as well as achieving a second consecutive Platinum certification. The NPS score demonstrates that we are consistently delivering for all our residents across a diverse portfolio for our clients, having outperformed the benchmarks within the sector. Additionally, following our continuous resident engagement, the feedback we receive is being actioned across all elements of our customer experience offering. This allows us to continually improve our well-rounded PBSA offering in a way that truly benefits all our residents.

 
 

This year we had over 4,000 responses to the GSLI survey and have achieved a year on year increase in participants since 2019, which  shows that our residents are keen to share their accommodation experiences and be a part of our ever-improving offering. Fresh prides itself on its excellent resident engagement and achieving yet another record NPS score demonstrates this.”

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