It’s been a standout year for Fresh, with our latest Global Student Living Index (GSLI) results marking a major milestone in resident satisfaction. Across all of our student accommodation properties in the UK and the Republic of Ireland, we’ve achieved our highest-ever Net Promoter Score of +38, well above the sector averages of +25 for private halls and +14 for university halls. This exceptional score has earned us Platinum certification, the highest recognition awarded by GSLI.
A record number of residents had their say
This year, we also saw our strongest participation rate to date, with 35.11% of residents completing the survey. That’s not just a number, it’s a sign of growing engagement and a willingness from our residents to share their experiences. And the feedback was overwhelmingly positive: 72% of respondents rated their likelihood to recommend Fresh as 8 out of 10 or higher.
Wellbeing support that makes a measurable difference
One of the most encouraging insights from the results is the lower level of common student challenges reported by Fresh residents compared to industry benchmarks. This reflects the real impact of our Be Wellbeing Programme, which supports our students through everything from homesickness to exam stress, while helping them build meaningful connections with their Residents’ Teams and wider community.
Strong scores across the board
Across the survey’s core metrics, we improved in nine out of ten categories, while maintaining a solid 72% rating for value for money. When it comes to overall satisfaction, 52% of our residents rated their accommodation as ‘Very Good’, significantly higher than the 44% average for private halls and 35% for university halls. Another 35% rated their experience as ‘Good’.
These results follow our recognition at the 2025 GSLI Awards and highlight a long-term upward trend in our resident satisfaction, evidenced by a sustained year-on-year increase in our performance. Our NPS score has risen steadily from +11 pre‑Covid to +32 post‑lockdown, culminating in this year’s record +38.
Sam Scott, Managing Director at Fresh, commented:
“We are delighted to see the real-life impact our dedicated Residents’ Teams are making on students’ time at university, as shown by these fantastic results from the GSLI survey. Our improvement year-on-year demonstrates our commitment to enhancing our residents’ experience in a meaningful way.
“The survey results show the positive impact of our Be Wellbeing Programme has on student experience, with Fresh residents consistently reporting lower levels of stress and anxiety when compared to alternative accommodation options, and my sincere thanks go out to our Residents’ Teams for achieving these excellent results.”