Shortlisting recognises Fresh in the Best Booking Experience category
Fresh, a leading specialist third-party manager of residential for rent homes, is delighted to announce that it has been shortlisted for the Best Booking Experience Award for the UK and Ireland at the Global Student Living Awards (GSL). The recognition is a testament to Fresh's commitment to providing an exceptional experience for residents, starting at the point of booking.
The Best Booking Experience shortlist was determined by the ratings from residents in the Autumn wave of the Global Student Living (GSL) Index. As such, the results reflect real student opinions and experiences about their booking experience with Fresh.
The GSL Autumn wave, which ran from 21st October to 30th November, was actively promoted across all Fresh student properties. Following the extensive and successful campaign across the student portfolio, an impressive one third of Fresh's residents participated and gave ratings. The questions focused on the students’ personal experiences booking and moving into their new accommodation.
The winners will be announced at a ceremony in London following the GSL Live event in October 2025. Fresh will now prepare for the next GSL Index Wave in March, with the aim of securing further improvements to its scores follow its focus on constantly enhancing the student living experience.
Sam Scott, Managing Director at Fresh, commented:
"At Fresh, our residents are at the heart of everything we do, and their feedback is invaluable in shaping our services and experiences. Being shortlisted for the Best Booking Experience Award for the first time is a testament to the passion and dedication of our teams to make every resident feel welcomed and supported from day one. We're absolutely thrilled to receive this recognition from GSL as we continue striving for excellence in every step of the resident journey."
To help improve the experience for students further, Fresh has adapted a platform from Yardi, the investment, asset and property management software provider, to ensure it is as user-friendly as possible. The stress-free booking process, no matter the location or device, has been achieved thanks to Fresh’s innovative implementation of the platform and the introduction of additional functionalities and processes.
Justin Harley, Regional Director at Yardi, commented:
"We are very proud to partner with Fresh and support them in their journey to provide best-in-class services to students. The way they have embraced technology in truly innovative ways sets them apart from many in the industry, which is reflected in the consistently positive reviews they generate from their residents."
The inclusion of Fresh in the 2025 shortlist for the award follows a record-breaking Resident Net Promoter Score (NPS) in 2024. Fresh’s +36 score significantly surpasses the benchmark for large private halls of residence (2024 Benchmark: +14). The record score represents the fifth consecutive year of NPS improvements at Fresh, solidifying its reputation as a platinum operator for the second year in a row.
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