Fresh surpasses record positive NPS score

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A large operator with a personal touch

Fresh, the UK’s leading specialist third-party operator of residential for rent, is pleased to announce that it has achieved a Net Promoter Score (NPS) of +35 for its student accommodation . This score is up from last year’s record high of +34 and the latest NPS marks continued growth for Fresh since achieving +32 in 2021. The scores, collated by the Global Student Living Index, are taken from direct feedback by students and looks at seven elements of the customer experience including: condition and quality, bedroom, value for money, student care and support, recycling and environmental, overall management and Internet.

When looking at the NPS benchmark of Fresh’s peers in the PBSA sector, Fresh has again significantly outperformed other operators in the sector:


Fresh +35

Large Operators (Private Halls) +12

Mid-sized Operators (Private Halls) +5

Small Operators (Private Halls) +14


Additionally, a new certification has been introduced this year for all properties and operators participating in the Global Student Living Index, and Fresh is delighted to announce that it has been award a Platinum certification and has 42 properties certified Silver, Gold and Platinum.


Commenting on the improvement of the NPS, Fresh Managing Director, Sam Scott, said:

“We are thrilled to have surpassed our record-high NPS score from last year, this growth not only demonstrates our consistency of delivering excellent customer service and experiences for our residents. It also highlights our commitment to driving forward all areas of the PBSA offering, whilst creating meaningful relationships with our residents.


The quality of our residents’ experience is of paramount importance, and we appreciate all the feedback we have received throughout the year. This alongside being shortlisted for 7 awards at the Global Student Living Awards and being certified Platinum as an operator with 42 of our properties certified Silver, Gold and Platinum, highlights the Fresh difference.  


We look forward to continuing our excellent resident engagement and building upon our service and offering to enhance the resident experience.”


Fresh has also been nominated for the following seven Global Student Living awards:


  • Best Customer Service (UK & Ireland)
  • Best Environmental Management (UK & Ireland)
  • Best Private Housing (UK & Ireland)
  • Best Student Wellbeing (UK & Ireland)
  • Best Value for Money (UK & Ireland)
  • Best Individual Property (UK & Ireland)
  • Best Learning Environment (UK & Ireland)

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