Experience you
can trust.
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Jane Crouch
Chief Operating Officer
Jane joined Fresh in 2010 setting up the operational platform and has played an intrinsic part in the success and growth of Fresh. Jane oversees the c...
Jane joined Fresh in 2010 setting up the operational platform and has played an intrinsic part in the success and growth of Fresh. Jane oversees the customer experience & day to day operations of the business, ensuring that our customer insights shape our service and product. Jane has over 30 years experience in Residential for Rent sector. -
Scott Berry
Commercial Finance Director
Scott joined Fresh in 2018 to oversee the Commercial, Finance and Business Systems Teams. He is a registered Chartered Accountant with over 20 years o...
Scott joined Fresh in 2018 to oversee the Commercial, Finance and Business Systems Teams. He is a registered Chartered Accountant with over 20 years of commercial experience in property, advertising, media and technology. His team manage the financial and commercial relationships with clients as well as the insight and reporting of all properties. They also oversee the financial and business systems that underpin the business infrastructure. -
Craig Bryant
Business Development Director
Craig joined Fresh in 2021 and is responsible for developing our strategy and driving growth across the residential for rent sector. Craig joined Fres...
Craig joined Fresh in 2021 and is responsible for developing our strategy and driving growth across the residential for rent sector. Craig joined Fresh from an Executive Leadership role at UPP, where he advised on partnerships with universities to develop and manage residential assets. Before UPP he spent over 13 years in development and facilities management industries. -
Sarah Wing To
Head of Business Development
Sarah joined Fresh in 2009 having started her career on the operational side as an Accommodation Manager mobilising and managing one of our PBSA schem...
Sarah joined Fresh in 2009 having started her career on the operational side as an Accommodation Manager mobilising and managing one of our PBSA schemes which Fresh still manage today. Sarah progressed through a number of roles within Fresh before joining the Business Development team 8 years ago. Today, she heads up the Business Development team and is responsible for seeking new opportunities within the Residential for Rent sector and driving the growth in new business at Fresh. Sarah works alongside clients providing honest feedback on prospective opportunities and detailed appraisals including Freshs views on the NOI potential of assets. She also works closely with the Fresh team to ensure that all clients are onboarded smoothly.