For months now, we’ve had some exciting things happening, business wise. Some of you have heard whispers here and there, and so we felt it was time to make the announcement officially official. After 12 years as a professional photographer, we will be closing the doors to Fresh. This has been a HUGE decision, and not one that we’ve taken lightly. Aside from the handful of clients who are in the final stages of having their products ordered and delivered, along with the two weddings we have left to shoot in 2012, we will be stepping back from this side of the industry that we’ve come to love.
But there is good news! Through our time creating, planning and teaching our national photography workshop, Genesis, we have developed a passion for mentoring. With our years of ultimate highs, as well as a few with debilitating lows, we have learned so much about what it takes to do what we do; both through great choices AND through poor ones. This experience led to the creation of Genesis, and ultimately, to the creation of our new venture, Clarity.
Clarity will be a communication-based business that works with other photographers in a personal, one-on-one fashion, helping them weed through the writing of their web content and client correspondence, while also providing insight into conflict resolution as it arises. It’s where I hope photographers will go when they need help getting through the parts of the business that aren’t so creative and fun. I’ve already been blessed with clients ready to move forward on their communication needs, and have watched as they have taken advice from Clarity and seen amazing results. It’s been a huge indication that this is the direction we need to be headed.
I want to thank all of you who have worked with us over the years… those who have been with us for as long as our doors have been open… those who have hired us from hundreds of miles away and flown us to your homes… those who have been gracious during my health concerns over the last two years, and those who have been encouragers as we have searched for how to best transition into this new season of our lives.
God began a good work in me all those years ago when I first took a picture of Parker and Peyton for our family Christmas card. He grew a heart for helping others have images they could be proud of; that focused on the essence of their family’s relationships. It’s been humbling to hear back from these clients and know that we gave them something to cherish. I’m now excited to go help other photographers accomplish the same thing… to be the best photographer they can be, so that even more families can hang wonderful, emotion-filled images on their walls.
Jeff and I find it bittersweet to see a chapter close… but we’re confident that in doing so, we’re following the path we’re meant to walk. At our “Grand Opening” of the storefront, I read from a passage in 1 Chronicles 17. It seems fitting to repeat it here…
“Who am I, Lord God, and what is my family, that you have brought me this far? And as if this were not enough in your sight, my God, you have spoken about the future of the house of your servant… And now, Lord, let the promise you have made concerning your servant and his house be established forever. Do as you promised, so that it will be established and that your name will be great forever.”
-Mel & Jeff
PS – Now, keep an eye out for the Clarity launch! Here’s our new website! www.communicationjunkie.com